Is the Activewear Market Oversaturated?

To combine two important aspects of the fashion world, business and trends, we can take an example like sports wear, because of its extreme high demand within the last few years, to understand more about this trending idea.

The activewear market is clearly crowded, with new entrants announced on a near-weekly basis. (Country music stars Carrie Underwood and Blake Shelton are the latest celebrities to lend their names to the labels of workout clothes.)Editd, a research firm that culls real-time market data for the fashion and apparel industries, says that it has seen a year-over-year increase of 235 percent in the number of new women's activewear leggings up for sale at online retailers in the past three months. Top brands include Nike, Beyond Yoga and Misguided Active. “I think it's quite interesting to note that, in the last three months, retailers that [we] track have grown the number of activewear brands they stock by 75 percent compared to one ye

ar ago,” says Katie Smith, the company’s senior retail analyst. “Like denim before it, activewear is creeping into the basics of our wardrobes.”

But does that mean that, just as it did for premium denim in the 'aughts, an athleisure bubble is forming?

Premium denim emerged as an exciting business prospect at the turn of the last century. Paper, Denim & Cloth was established in 1999, 7 for All Mankind in 2000, and True Religion in 2002. While Diesel had been around in different guises since the late 1970s, this new era of low-slung denim attracted fashion-y types willing to spend a truly incredible amount of money — sometimes $150, sometimes $500 — on a pair of jeans. (It’s important to remember that, in 2005, the average denim spend was just $25.)

http://fashionista.com/2015/03/activewear-bubble